Dating sites revenue model

We live in an era where we are increasingly becoming dependent on technology for socializing. The internet now connects people who run short of time and lack a dynamic pace of life. For people who are not much outdoorsy or who have an incredibly busy schedule, finding a soulmate is tough, which is where online dating comes in. It makes life easier for singles. A few weeks ago, I heard this news of a couple who only conversed on a dating app for more than three years. They recently met each other for the very first time, in front of the whole world on TV.
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Never miss a great news story! Get instant notifications from Economic Times Allow Not now. Dany looking for a match? Indians are considering online dating as a possible form of matchmaking. In a terrifying world of online dating, one app is being quietly, audaciously feminist. Online dating abuse affect women more than men, says study.
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The paid membership model promises sites revenue from every user who signs up, but may show slower user growth when compared to free dating sites. Some sites, especially niche dating sites, choose to let users sign up and use their product for free. This is the oldest website monetization trick in the book and plenty of dating sites still choose affiliate networks as part of their overall strategy. In most cases, the CPA cost per action model is preferred by both dating sites and affiliates, but sometimes CPC cost per click can work as well.
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